Mountain Bike Closeouts

The all-new Purist Insulated features our Chromatek liner-a proprietary insulating barrier that lines the core to keep your liquids cold. Not only do your liquids stay cold, but new squeezable materials allow for unmatched flexibility, too. The Purist Insulated Chromatek bottles still feature an amorphous silicon dioxide coating that's infused into the inner-wall of the bottle. Essentially, this forms a glass-like finish that provides a totally natural, and completely inert, solution to the problem of your drinks staining the bottle or leaving behind any residual aftertaste. This infusion also shields your fresh water from tasting like plastic on very hot days, making it akin to drinking straight from a sparkling clean glass. Finally, our Watergate cap features our Heart Valve that opens and closes-hands-free. - Purist infusion shields the bottle from odor, stains, and mold to keep your water pure and your bottle clean. - Chromatek liner keeps your liquids cold. - Updated materials make for unmatched squeezability. - Self-sealing Heart Valve delivers a high rate of flow with a 100% leak-proof design-even when the valve is open. - BPA-Free plastic is made from 100% FDA food-grade materials, and it's printed with non-solvent base (UV Cured), CPSC-approved ink and materials.

Safely ride into the night with light sets from Bontrager, all featuring 270 degrees of visibility and steady and flash modes. - Set includes: Glo headlight, Ember taillight and 2 silicone straps - Each set includes lights with focused optics and over 270 degrees of visibility Glo Instantly add safety lighting with the Glo headlight. Used as a stand alone system in twilight conditions, as additional lighting, or as an emergency back-up, these compact, bright and stylish lights can be run in either steady or flashing modes and provide over 40 hours of run time. Elastic bands add versatility. - Be seen with Bontrager's focused optics and over 270 degrees of visibility - One bright white and environmentally-friendly LED - Features steady and strobe-flash modes - Run time of 40+ hours via two 2032 batteries (included) - Includes silicone strap for quick installation on handlebars, seatposts, and more Ember Instantly add a burst of visibility to the rear of your bike with the Ember taillight. Used as a stand alone system in twilight conditions, as additional lighting, or as an emergency back-up, these compact and stylish lights provide key visibility with steady or flashing modes and provide over 40 hours of run time. Ember Multi-Use Lights include two CR2032 batteries and an elastic strap for attachment to a variety of surfaces including helmets. - Be seen with Bontrager's focused optics and over 270 degrees of visibility - Features steady and strobe-flash modes - Run time of 45+ hours via two 2032 batteries (included) - Includes silicone trap for quick installation on handlebars, seatposts, compatible shoes, and more

The KICKR CORE is the latest in Wahoo's line of smart indoor bike trainers. It delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers. The KICKR CORE indoor trainer is built with the durabilty to withstand all of your indoor training sessions and no other brand of smart trainers has more apps and software training options, including Zwift and Trainer Road. The Core also features built-in cadence measurement, without the need of an external sensor. PLEASE NOTE: Some assembly is required. The KICKR CORE does not include a cassette or wheel block. These items can be purchased separately. - Wahoo's KICKR CLIMB indoor grade simulator was designed in conjunction with the KICKR smart trainers to deliver an unmatched indoor training experience when combined. - KICKR HEADWIND was designed to deliver innovative climate control to your indoor training experience. - The new KICKR features 12x142 and 12x148 thru axle compatibility in addition to standard 130/135mm quick release. Click to find out if your bike is compatible. - Enhanced power accuracy to provide accurate power measurement and generate up to 1800W. - Maximum percent grade adjusts to simulate up to a 16-degree incline. - Visual confirmation that KICKR CORE is powered, connected and transmitting via Bluetooth and/or ANT+. - ANT+ and Bluetooth capabilities allow it to connect to both smartphones and GPS devices simultaneously or separately. An ANT+ FE-C connection allows the KICKR CORE to be controlled from any FE-C enabled device or application. - Robust steel construction ensures the KICKR CORE stays in place while you crank out the watts and stands up to years of heavy use. - When connected to your device, it automatically sets your resistance via your favorite app or software. - The KICKR flywheel is innovative and proven technology emulates the power and inertia experienced during outdoor riding. It provides the most realistic ride feel especially when using virtual riding/training platforms like Zwift and TrainerRoad. - Get these vital cycling metrics on your indoor ride. - Works with popular training apps such as Zwift, The Sufferfest, Fulgaz and TrainerRoad. - Compatible with a third party power meter.

The Wahoo KICKR SNAP makes indoor training a "snap!" It's a convenient, easy to set-up wheel-on smart trainer with the realistic ride experience Wahoo smart trainers are known for. The SNAP's legendary flywheel features technology that creates the same resistance experienced when riding outdoors. Plus, no other indoor bike trainer has more software training options, including Zwift and Trainer Road. The KICKR SNAP includes LED lights for connection status, third party power meter support, and the power measurement is now accurate up to +/-3%. - Designed for consistent power measurement of up to 1500W and accuracy of +/- 3% so that you can monitor and adjust your intensity. - Visual confirmation that KICKR SNAP is powered, connected and transmitting via Bluetooth Smart and/or ANT+ - Wahoo's KICKR CLIMB indoor grade simulator was designed in conjunction with the KICKR smart trainers to deliver an unmatched indoor training experience when combined. - KICKR HEADWIND was designed to deliver innovative climate control to your indoor training experience. - ANT+ and Bluetooth capabilities allow it to connect to both smartphones and GPS devices simultaneously or separately. An ANT+ FE-C connection allows the KICKR to be controlled from any FE-C enabled device or application. - SNAP's wheel-on design makes it easy to turn your road, mountain, or TT bike into a powerful indoor smart trainer. - Made from high strength carbon steel and featuring a wide stance, SNAP is designed to keep its feet firmly planted on the floor and your bike securely locked in so you can train with confidence. - When connected to your device, it automatically sets your resistance via your favorite app or software - The SNAP flywheel is innovative and proven technology emulates the power and inertia experienced during outdoor riding. It provides the most realistic ride feel especially when using virtual riding/training platforms like Zwift and Trainer Road. - Get vital cycling metrics on your indoor ride. - Low operating sound, so no shouting required! - Works with popular training apps such as Zwift, The Sufferfest, Fulgaz and TrainerRoad. - Compatible with a third party power meter.

The Ion Pro RT front bike light lets you ride with confidence at all hours of the day. The USB rechargeable light features 5 modes for day and night, and its compact design and adjustable hard mount make it easy to securely attach it to the handlebars of any bike. Product details - Ion Pro RT provides a powerful beam that lights up the full width of any road or trail - 1300 Lumens via high-power CREE LED - 1300LM-1.5hrs, 800LM-3hrs, 400LM-6hrs, night flash-26hrs, day flash 22hrs - Connect with Garmin and Bontrager ANT+ devices for always on, battery status, and control - Includes adjustable light mount that fits bars from 25.4-35.0mm - Blendr compatible with helmet mount available - Includes Ion Pro RT light, Adjustable hard mount, and micro USB charging cable

A compact and powerful light set designed to help riders see and be seen on the street, path, or trail. Ion Comp R provides compact power to help illuminate the street, path, or trail, and Flare R City rear tail light helps you stand out. Both are USB-rechargeable Daytime Running Lights that feature distinctive focus, flash, and range flash patterns designed to boost visibility. Product details - Dedicated Daytime Running Light modes on both lights designed for increased visibility - Ion Comp R provides a warm, wide 700-lumen beam for confident night riding and a great depth of field - Flare R City delivers a wide, 35-lumens beam that's ideal for city use - DRL-specific focus, flash, and range flash patterns offer ultimate daytime visibility - Blendr-compatible for integrated mounting on compatible Blendr stems, helmets, and helmet mounts - USB-rechargeable with included micro USB cable

The Zee Cage II has incredible holding power, and it's compatible with SWAT solutions for tool and storage integration. For easy bottle access, we also gave it a unique side-loading design that allows you take pulls from the right-hand side. - SWAT-compatible design allows for storage and tool integration. - Reinforced composite material improves durability without adding weight. - Side-loading design allows for secure bottle retention with easy in-and-out accessibility for frames with a compact bottle mounting area. - Right-hand loading on the down tube—left-hand loading on the seat tube. - Sleek, minimalist design with razor-sharp graphics. - Accepts SWAT Cage Mount MTB Tool. - Accepts MTB SWAT Box (when used on compatible frames). - Weight: 43g

Three bright LEDs with over 270 degrees of weather-resistant visibility. Send the right signal Added visibility. Flare 1 is powered by three ultra-bright LEDs that provide over 75 hours of run time on only two AAA batteries. Batteries included—when else does that ever happen? Product details - Be seen with Bontrager's focused optics and over 270-degree visibility - Three bright white, environmentally-friendly LEDs - Three modes—steady high beam, flashing and random flashing - 80+ hour run time - Includes AAA batteries and a seat post clamp

Look forward to trainer time every time. CycleOps’ PowerBeam Pro Trainer transports you to rowdy city streets, desolate forested mountains, Swiss Alp Tour stages, and palm-lined beaches in the dead of winter. The smooth, supple road-feel, out-of-the-saddle stability, VirtualTraining and power measurement with +/-5% accuracy give you the ultimate tools to get the most benefit and enjoyment out of trainer workouts. Wireless Bluetooth technology allows you to track your effort on your favorite compatible device. Closed loop resistance allows you to choose a power output or slope and drill it for as long as the segment demands. With VirtualTraining you have the globe at your disposal to create and ride pre-existing, exciting routes and race against others; the possibilities are almost endless.

The NiteRider Lumina OLED 1200 Boost is an innovative bike light that removes the guesswork related to battery life, allowing you to plan your next ride safely with complete confidence, day or night. The OLED multifunctional digital display screen delivers precise battery run times as a percentage and actual time for the Lumina OLED's 9 lighting levels. The Lumina OLED 1200 Boost features a custom engineered collimator sense, producing a generous widespread beam pattern. With Boost Mode providing a stunning 1200 lumens of maximum light output, this makes the Lumina OLED highly capable for use when navigating through diverse riding conditions. - New Collimator Lens, distributes a generous even widespread beam - Boost Mode! Unleash maximum LED output - 5 Light Levels plus 4 Daylight Flash Modes - CREE LED at 6000k - Multifunctional OLED screen provides detailed operational information - FL1 Standard IP64, water resistant - Intellicharge – Reduce charge time in half! - Backlit buttons for easy to use interface in any lighting condition - Secure on and off-road capable handlebar mount - Fits standard and oversize 35mm handlebars - Convenient USB rechargeable WARRANTY - The Lumina OLED 1200 Boost is backed by NiteRider's lifetime warranty that covers any defects in material and workmanship, mechanical components (housings, covers, mounts and fasteners) and LEDs. SYSTEM INCLUDES - LED Light Head with OLED Display - Internal Li-Ion Battery - Handlebar Mount fit up to 35mm - USB Charging Cable

The Plugger Twinpack is a light set inspired by Knog's roots, and comes in overmolded soft touch TPU (rubber like material). The Plugger Twinpack includes a powerful 350 lumen front light and is paired with a 10 lumen rear light. Packed with innovative touches like a low battery indicator, cut-outs in the front light body for improved side visibility, and like all Knog bike lights, both the front and rear lights are fully USB rechargeable. Designed to work with all genres of bicycles from commuters to road bikes, each light in the set also comes with two different sized silicone bands for securing it to handlebars, seat stays, and of course, seatposts. The Plugger Twinpack is perfect as an every-day light set. INCREASED SIDE VISIBILITY Cut-outs in the side of the Plugger design result in improved side visibility. Given the fact that 78% of accidents happens with cars not seeing bikes at intersections, any additional visibility from the side is a good thing. USB RECHARGEABLE As with all of Knog's bike lights, the Plugger is 100% rechargeable. Recharging is achieved via use of the micro USB port conveniently located behind the large rear button. Using a micro USB cable (not supplied) you can then simply recharge off any USB port. EASY ONE BUTTON OPERATION A large, soft touch button ensures easy operation of the Plugger. The oversize button allows the user to turn the light on and off with ease, even when wearing gloves. LOW BATTERY INDICATOR Don't be caught out with an uncharged bike light again. With the Plugger's clever side visibility window doubling up as low battery indicator, you'll know when exactly when your light needs recharging.

A compact and powerful USB rechargeable rear bike light that's daytime visible from up to 2km away. The ultimate daytime running light Make every ride safer with the all-new Flare RT. It's 36% smaller, 30% more powerful, and runs 20% longer. An updated USB port seals out water on even the wettest rides, and the distinctive flash, focus, and range enable it to be seen from 2kms away during daytime hours. Product details - Specifically designed focus, flash, and range for ultimate daytime visibility - Interruptive flash pattern produces up to 90 Lumens for ultimate daytime visibility - Integrated light sensor auto-adjusts brightness to your environment - Connect with Garmin and Bontrager ANT+ devices for always on, battery status, and control - Flash modes: 90LM-6hrs, 45LM-12hrs, 5LM-15hrs Steady modes: 25LM-4.5hrs, 5LM-13.5hrs - Confidently ride through wet conditions with an updated USB port and IPX7 waterproof rating - Battery save mode provides 30 minutes of additional runtime when battery life reaches 5% - Includes Flare RT, rear Quick Connect bracket, and mini USB charging cable

A beacon in the night The Ion 120 front light comes in an easily mountable compact size yet packs enough punch to light the road or trail in front of you. A powerful 120 Lumen front light, Ion 120 illuminates in three modes: high, low, and flash, and offers 270 degrees of visibility. Batteries and Sync mounting brackets included. - 120 Lumens via high-power, environmentally-friendly, 1W CREE LED - Be seen with focused optics and over 270 degrees of visibility - High, low, and flash modes for versatile lighting options - Sync bracket allows for quick and easy adjustment, mounting, and removal - Includes 3 AAA batteries and Quick Connect bracket - Blendr compatible

Designed to be used with the revolutionary Shiv, the Fuelselage is the ultimate integrated hydration system. - Available in two sizes: 0932-1001 fits X-Small/Small Shiv frames 0932-1003 fits Medium/Large/X-Large Shiv frames

The Plug is a rear light that harkens back to Knog's roots, using an overmolded soft-touch TPU. This light is packed with fresh technology like a domed rear lens, a low battery indicator, and like all Knog bike lights, it's fully USB rechargeable. Designed to work with all genres of bicycles from commuters to aero road bikes, the Plug comes with three different silicone bands for securing it to seatposts. This is a light for every-day, for every ride, for everybody. Increased Side Visibility The specially designed domed rear lens is clever in two ways. First, its domed shape allows for maximum clarity when viewed from head-on. Second, this same domed lens allows for plenty of improved side visibility. Given the fact that 78% of accidents happen with cars not seeing bikes at intersections, any additional visibility from the side can only be a good thing. Easy One Button Operation A large, soft-touch button ensures easy operation of the Plug. The Plug's oversize button allows the user to turn the light on and off with ease, even when wearing gloves. Low Battery Indicator Don't be caught out with an uncharged bike light again. A conveniently placed low battery indicator is placed within the rear Plug's lens so you'll know when exactly when your light needs recharging. USB Rechargeable As with all of Knog's bike lights the Plug is 100% rechargeable. Recharging is achieved with the micro USB port conveniently located behind the large rear button. Using a micro USB cable (not supplied) you can then simply recharge using any USB port. - Dimensions: H: 40mm x W: 33mm x L: 50mm - Weight: 30g - Charge Time: 2.5 hours - Lumens: 10

The Plug is a light that harkens back to Knog's roots, using an overmolded soft touch TPU in three fun colors. Kicking out 250 lumens, this light is packed with fresh technology like a low battery indicator, cut-outs in the front light body for improved side visibility, and like all Knog bike lights, it is fully USB rechargeable. Designed to work with all genres of bicycles from commuters to road bikes, the Plug comes with two silicone bands for securing it to handlebars (22-27mm & 27-32mm). The Plug is a light for every-day, for every ride, for everybody. Increased Side Visibility Cutouts in the side of the Plug design result in improved side visibility. Given the fact that 78% of accidents happen with cars not seeing bikes at intersections, any additional visibility from the side can only be a good thing. USB Rechargeable As with all of Knog's bike lights the Plug is 100% rechargeable. Recharging is achieved via the micro USB port conveniently located behind the large rear button. Using a micro USB cable (not supplied) you can simply recharge off any USB port. Easy One Button Operation A large, soft-touch button ensures easy operation of the Plug. The Plug's oversized button allows the user to turn the light on and off with ease, even when wearing gloves. Low Battery Indicator Don't be caught out with an uncharged bike light again. With the Plug's clever side visibility window doubling up as a low battery indicator, you'll know when exactly when your light needs recharging. - Dimensions: H: 43mm x W: 33mm x L: 75mm - Weight: 65g - Charge Time: 2.5 hours - Lumens: 250

Replacement UHP head O-ring seal

The Purist Fixy Bottle features an amorphous silicon dioxide coating that's infused into the inner-wall of the bottle. Essentially, this forms a glass-like finish that provides a totally natural, and completely inert, solution to the problem of your drinks staining the bottle or leaving behind any residual aftertaste. This infusion also shields your fresh water from tasting like plastic on very hot days, making it akin to drinking straight from a sparkling clean glass. - Purist infusion shields the bottle from odor, stains, and mold to keep your water pure and your bottle clean. - Self-sealing Heart Valve™ delivers a high rate of flow with a 100% leak-proof design, even when the valve is open. - No push or pull is required to open and close the Heart Valve™. - Easy-to-clean mouthpiece - Ergonomic design of cap body provides easy grip. - Made from easy-to-squeeze LDPE material. - Clear viewing strip makes it easy to see the bottle's contents. - BPA-Free plastic is made from 100% FDA food-grade materials, and it's printed with non-solvent base (UV Cured), CPSC-approved ink and materials. - Available in 22oz and 26oz Purist Bottles.

Small but powerful The Ion 100 R is daytime visible and designed for the city. A wide beam spread, focused optics, and an interruptive flash pattern make it visible from over 500m during the day. A built in ambient light sensor provides auto-brightness control, and the included Quick Connect bracket offers simple removal for recharging via the included USB cable. - Focused optics provide be seen safety with a broad but powerful light - Integrated light sensor auto-adjusts brightness in flash mode - 100 Lumens via high-power CREE LED - Ideal for handlebar or on bike mount - 100LM-1.5hrs, 50LM-3hrs,5LM-16hrs, Night Flash-7hrs, Day Flash-5hrs - Includes quick connect bracket and micro USB charging cable - Blendr compatible, secure bar mount available

Stay pumped. Combine the speed and convenience of CO2 with the trusty safety-net of a traditional pump for a sleek, integrated, and stowable package. Where it thrives On the bike, the open road What it's built for Versatility, efficiency Highlights - Pocket-sized (7.2"/ 18cm) mini pump with built-in CO2 inflator / quality aluminum construction with ergonomic CNC-machined surface - Dual-chamber telescopic design maximizes volume for easy inflation up to 100 psi (6.9 bar) - Dual-head design with dedicated outlets for presta valve and CO2 / 16 gram CO2 cartridge included

Real time data, full time training: Garmin's Edge 1000 helps you connect, compare, and compete. Wireless connectivity via Bluetooth and ANT+ gives you access to on-ride competitions through Garmin Connect, Smart Notifications from your phone, and real-time segment and leaderboard updates. This module is also pre-loaded with Garmin's Cycle Map, complete with routable road and bike path data, elevation, points of interest, and address search. Mapping data is stored onboard the Edge 1000, so feel free to explore outside of cell coverage. The Edge 1000 features the same quality and specs you've come to expect from Garmin: a three-inch, high-resolution touchscreen, complete cycle computer functionality, GPS mapping and tracking, Virtual partner, and Advanced Workouts for customized, goal-oriented training. The rechargeable lithium-ion battery has up to 15 hours of life so you can go for extended rides multiple days in a row without recharging it. The Edge 1000 Bundle contains the Edge 1000 cycle computer, speed and cadence sensors, a Premium heart rate monitor, two different handlebar mounts, and all the necessary charging cables.

Fix it fast. Contains everything needed for quick, hassle-free puncture repairs, while providing multiple on-bike mounting options – just add a tube of choice. Where it thrives: On the bike, challenging trails, the open road What it's built for: Fixing, versatility Highlights: - Twist-controlled micro Co2 inflator with built-in non-pierce Co2 cartridge storage - Tough, lightweight PriBar tire levers, two 16g Co2 cartridges, and molded silicone insulator sleeve included - Stretchy, non-abrasive polyurethane straps fit any bike and won't absorb mud and water (2x sizes)

Onboard mechanic. For rapid repairs, the STASH system holds a quick-draw Cannondale 10-in-1 mini tool, CO2 inflator spacer and tire plug kit beneath the water bottle. Where it thrives: On the bike, challenging trails What it's built for: Versatility, convenience Highlights: - Fastest access to tools during riding or racing - Compatible with 2021+ Scalpel - Includes holder, Dynaplug, multi-tool and CO2 spacer

Increase your visibility by using the Stix Arm/Leg Band mount to attach your Specialized Stix light to arms and legs. - Includes rigid mount and fabric band for comfortable and secure hold. - Wraps around ankle to keep pant legs away from chainrings. - Increases visibility and versatility of Stix lights, both on an off the bike.

Thanks to its smaller-diameter barrel, with Specialized's Air Tool HP Floor Pump it's easier than ever to inflate high-pressure tires. It also features Specialized's SwitchHitter head that works with Presta and Schrader valves, quality steel construction for excellent durability, and a three-sided base for superb stability. Plus, you'll love the comfortable, wide handle, easy-to-read oversize gauge and the nice, long hose.

NiteRider Lumina Max lights light up the night and are daylight visible with Cree LEDs and Max Boost mode. They're high-powered and feature a rugged design made with Dupont fiberglass-reinforced plastic body with integrated aluminum heatsinks. Max series lights feature NiteLink wireless connectivity with the Omega 300 taillight. - NiteLink Wireless Technology allows the rider to pair and simultaneously power on/off the headlight and Omega EVO 300 taillight wirelessly. (Taillight sold separately) - Multiple light modes including varying Steady and Safety Flashes - Handlebar mounting (Up to 35mm) with Quick Release Tab for easy light removal - CREE LEDs—the highest-performing LEDs on the market - Compatible with NiteLink Wireless Remote Switch (Sold separately) - Lumens: 1500 - Battery: Li-Ion - Recharge Type: USB

Our best-selling bottle, the Little Big Mouth 21oz Bottle takes a revolutionary design and shrinks it down a bit. It's conveniently shaped and absolutely leak-proof. It has a tight-sealing Big Mouth screw top that's ultra-wide for adding things like ice or your hydration powder of choice. This piece also provides an incredible level of water flow that's up to 50% greater than the competition. Meanwhile, we gave the bottle a flexible, ergonomic design that grips to cages and fits easily in the hand, while the bottle's construction is made from BPA-free plastic that's 100% FDA food-grade approved. - Tight-sealing Big Mouth screw top is wide enough for ice cubes and powder drink mix. Wide water channel delivers 50% greater flow than other leading bottles. Plus, improved functional outside grip. - Updated MoFlo cap retains the same mechanism and delivers great flow. It's now easier to clean with a flush top and improved grip. 100% leak-free. - Easy to grip and more flexible than original Little Big Mouth. - Also available in 24oz Big Mouth option. - BPA-free plastic made from 100% FDA food-grade materials and printed with non-solvent base (UV cured), CPSC-approved ink and materials.

Bontrager's Ion 120 and Flare 1 light set is at the ready to keep you shining on every ride! These front and rear lights are simple, powerful, and easy to use. Plus, they feature long-lasting steady and flash modes and easily attach to virtually any handlebar and seatpost with the included mounts. - Ion 120 offers high, low, and flash modes for versatile lighting options - Sync bracket allows for quick and easy adjustment, mounting, and removal - Flare 1 features three modes—steady, flashing, and random flashing - Included seatpost clamp and belt clip mount for versatile mounting options - Set includes: Ion 120 front light, Flare 1 rear light, and mounts - 50+ hour battery life, front and rear - Includes all required batteries (5 AAA) - Rechargeable: No - Weight: 135g

Stay pumped. Packed with clever features that prioritize convenience and functionality, and gets smaller volume road tires to higher pressures effortlessly. Where it thrives: On the bike, the open road What it's built for: Efficiency, convenience Highlights: - Quality aluminum construction with ergonomic CNC-machined surface / bottle cage mount / length: 8.3" (21cm) - Retractable flexible hose, fully sealed weatherproof internals / lever lock pump head compatible with all bicycle tire valves - Maximized air volume design for easy inflation up to 100 psi (6.9 bar)

Specialized's C50 carbon extensions allow for a low aggressive aero position or a high-leverage position for climbing. Their 22.2mm outer diameter is compatible with many standard aftermarket aerobar clamps, and at 400mm long, they can be cut to fit your specific reach.