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Nutrition

$79.99
- Use: Ideal for repeated hard training sessions - Increase the body's ability to adapt to high levels of physical stress - Improves aerobic performance, power, strength and enhance VO2 Max - Delivers 1500mg of Beta-Alanine - Modulate cortisol - Premium grade Rhodiola & Cordyceps
$1.99 - $69.95
Non-acidic sports drink - Sustained energy, no sugar crash - Reduces cramps - Buffers lactic acid - Supports dental health BENEFITS: Most “sports drinks” are the same—lots of sugar, salt, and citric acid. HEED is your healthy, subtle-flavored alternative—complex carbohydrates, a balanced electrolyte profile, and essential nutrients balance blood sugar, buffer lactic acid, and ensure long-lasting energy. Xylitol and stevia are tooth-friendly sweeteners. - Kosher Certification - HEED is certified by Informed Choice and Informed Sport.
$2.49 - $62.40
24-pack & Single Serving Created for demanding training and competition, GU Roctane Energy Gel stands out from original GU Energy Gel with more sodium, an electrolyte that aids in hydration, and even more branched-chain amino acids (leucine, valine, and isoleucine) that reduce mental fatigue and decrease muscle damage than our original GU Energy Gel. The amino acid taurine helps maintain heart contractility and improve cardiac output during long exercise sessions, while the amino acid beta-alanine helps promote formation of the intramuscular buffer carnosine. The 100-calorie packets contain carbohydrates (maltodextrin and fructose) that use non-competing pathways to help maximize carbohydrate absorption and utilization while diminishing stomach distress. 15-serving Introducing GU's new 15-Serving GU Roctane Energy Gel pouches. They’ve "bulked up" their proven Roctane Energy Gels into a larger serving size to give you, their athletes, more ways to fuel during your extreme efforts or long-duration activities. Loose trash and sticky pockets are hard to avoid when you’re out on the trail or road for hours and hours. That’s why they partnered with Hydrapak to create a custom 5-serving flask and nozzle designed specifically for GU energy gels. Their Flask makes it easy to carry the fuel you need while reducing trail-litter along the way. Less-mess, less-litter, more Roctane Energy Gel! Roctane Energy Gel is vegan, gluten free, and kosher.
$3.49 - $59.95
Recovery matters. Do it right. - Restores muscle glycogen - Rebuilds muscle strength - Reduces soreness & fatigue - New chocolate formula BENEFITS: Highly effective and utterly delicious, Recoverite provides exactly what your body needs to reap the most from your activity—a 3:1 ratio of complex carbohydrates to premium whey protein isolate, three grams of L-glutamine, key recovery benefiting auxiliary nutrients, and a full spectrum of electrolytes. - Kosher Certification - Recoverite is certified by Informed Choice and Informed Sport.
$3.50 - $56.95
Skratch Labs Sport Recovery Mix is a high calorie food that you can drink. It’s designed to be a very convenient way for you to consume a lot of delicious calories with an optimal ratio of carbohydrate, protein, fat, and salt to refuel and rehydrate you immediately after your longest and hardest workouts when you don’t have access to a freshly prepared meal from scratch.
$2.95 - $55.00
Skratch Labs' Hyper Hydration Drink Mix is designed to over, or "hyper hydrate," you immediately before you put yourself in a grueling situation where you know you'll be sweating more than you can possibly drink. It is extremely high in sodium (more than an entire bag of potato chips), but because it has the same sodium concentration as your own blood, it maximizes the amount of water your vascular system can hold. It essentially turns your own body into an extra water bottle. Use Hyper Hydration to preemptively hydrate before events where you know you won't be able to drink enough or at all.
$54.99
- Use: Everyday supplement for athletes - High-potency multivitamin, vitamin D and K2 - Designed for endurance athletes - Antioxidant protection
$54.99
GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.
$54.99
- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance
$54.99
- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance
$1.95 - $54.99
Our Sport Hydration Drink Mix was created for a simple purpose—to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world's best athletes needed better. Conventional sports drinks made them sick. They were undrinkable—too sweet, over-flavored, and didn't even replace what was lost in sweat—which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn't just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That's it—less sugar, the right electrolyte profile, and real fruit. So, if you've never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty and leaking like a busted fire hydrant. Don't drink while deep in the middle of a Netflix marathon session or sending emails (unless, you're also on your trainer). Meaning, if you haven't earned it, you don't deserve it.
$1.99 - $54.95
Our Hydration Sport Drink Mix was created for a simple purpose - to replace the electrolytes lost in sweat and to provide a little bit of energy when working out, without offending your palate or gut. We initially created this drink because some of the world’s best athletes needed better. Conventional sports drinks made them sick. They were undrinkable - too sweet, over-flavored, and didn’t even replace what was lost in sweat – which defeated the whole purpose, like fighting thirst with more thirst. The best athletes needed something to safely hydrate, something to quench their thirst, and something to help them perform better. So with their help, we reimagined sports drinks, stripping down what used to be a neon-colored carnival to its bare essentials. In the process, we learned that simple wasn’t just better for elite athletes, it was better for everyone who works hard and sweats. The result is a sports drink with minimal sugar (4g per 100 ml) and a ratio of sugar (glucose + fructose) that is optimized for faster absorption, an electrolyte profile that actually matches what is lost in sweat (800 mg sodium, 80 mg potassium, 100 mg calcium, and 80 mg of magnesium per liter), and only real fruit for flavor for a light and refreshing taste that you can drink all day. That’s it - less sugar, the right electrolyte profile, and real fruit. So, if you’ve never met a sports drink you wanted to take home, your luck is about to change. Drink when thirsty. Don't when not. Repeat as necessary. Ingredients: Lemon & Lime: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lime Oil, Lemon Juice, Lime Juice, Ascorbic Acid (Vitamin C). --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Oranges: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Orange Oil, Potassium Citrate, Orange Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Matcha & Lemon: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Matcha Green Tea, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C). Contains about 16 mg of naturally occurring caffeine from the Matcha tea (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Fruit Punch: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Apricot, Pineapple, Passion Fruit, Tangerine Juice, Raspberry Juice, Ascorbic Acid (Vitamin C), Malic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Strawberry Lemonade: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Strawberry Powder, Magnesium Lactate, Calcium Citrate, Lemon Oil, Potassium Citrate, Lemon Juice, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Pineapple: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Pineapple, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Ascorbic Acid. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher Raspberry Limeade with Caffeine: Cane Sugar, Dextrose, Sodium Citrate, Citric Acid, Raspberry Juice, Magnesium Lactate, Calcium Citrate, Malic Acid, Potassium Citrate, Lime Oil, Green Coffee Extract, Lime Juice, Ascorbic Acid Contains 50 mg of added caffeine from Natural Coffee Berry (per 16 fl oz.). For comparison, an 8oz cup of coffee has 70-100 mg of caffeine. --Verified Non-GMO, Gluten Free, Dairy Free, Vegan and Kosher
$2.29 - $52.49
CLIF BLOKS Energy Chews provide quick, chewable, energy to athletes while training and racing. BLOKS come in 33 calorie cubes, with sleek and portable packaging, making it easy to customize and track caloric and electrolyte intake during long outings and races.
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